"Don't Worry, I Got Us..."
Heart of a Champ is more than a mental health clothing brand — it's a tribute to DeMar DeRozan. Founded by Rondo, a lifelong fan since DeMar's rookie season, the brand was inspired by more than basketball. In 2010, DeMar tweeted, “Don’t worry, I got us,” — a message to Raptors fans that he had their back. But in 2018, when DeMar courageously opened up about his battle with depression, that message took on a deeper meaning. In that moment, he had the back of every fan silently fighting their own mental health struggles — including Rondo. His honesty helped break the silence, end stigma, and give people like Rondo strength, hope, and a reason to keep going. This brand exists because DeMar did. This is for the one who unknowingly saved Rondo’s life.
Here is a short documentary about why our brand was created and the person who it is all dedicated to — featuring the man himself. Thank you DeMar!